My goal at the office is to paint a picture of what the future could look like and demonstrate how and why marketing is an essential function in reaching business goals. I’ve been fortunate to have had the opportunity to create and manage some terrific brands in the high-tech space. I’m currently responsible for storytelling and thought-leadership at Dell, a great company that is undergoing a great transformation. The role is challenging and fun, and my 20 years in marketing are serving me well as I work with a terrific team to lead change, teach others, and focus on customers. I look forward to sharing these experiences with you.
Here are my favorite business books and blogs that I keep on my shelf and bookmarked: