How to create a manifesto for your solution

Do you remember the 1996 film in which Tom Cruise's character Jerry Maguire has an epiphany about his job and industry and decides to express a new, contrarian view in a mission statement? Blogs didn't exist yet, so he proceeds to Kinko's to have the mission statement printed and bound with a "Catcher in the Rye"-like cover.... Continue Reading →

At the intersection of the arts and science

I heard someone say today that engineers and IT people have an "emotional barrier" and that top-level messaging coming out of my team should be more rational.  As a marketing change agent trying to push through a big idea, I sat back, listened, and took notes.  This topic preoccupied me for the rest of the... Continue Reading →

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